Wicked Sensual Care, Adam & Eve Honored at 2026 XBIZ Honors as The Pleasure Tour Wins Best Retail Education Program

Hollywood, CA — The 2026 XBIZ Honors, presented by Svakom and Kaotik Labs, celebrated excellence across the pleasure products industry Sunday night at Avalon Hollywood. One of the evening’s standout moments was The Pleasure Tour 2025 by Adam & Eve and Wicked Sensual Care winning Best Retail Education Program, with jessica drake recognized for her integral role in the program’s success.

The award honors education initiatives that equip retailers with the knowledge and confidence to better serve their customers and grow their businesses. The Pleasure Tour was recognized for its nationwide impact—combining in-store training, community engagement, and inclusive pleasure education.

Throughout the 2025 tour, drake worked directly with retail staff and local communities, delivering education-forward events that went beyond sales training to foster trust, confidence, and connection.

Accepting the award, Jihan Phillips of Adam & Eve Franchise praised drake’s contributions:

“She was amazing. She is a legend, a living legend. She really brought pleasure to each and every town. Not only did she support our stores with training, but she supported the community. So it went above and beyond.”

Drake’s work on The Pleasure Tour reflects her broader mission as Director of Marketing and Product Development at Wicked Sensual Care, where she champions inclusive, wellness-focused education and retailer support across the pleasure industry.

“Hosting The Pleasure Tour and creating each unique event with every Adam & Eve store this past year has been one of the true highlights of my career. I was approached to do something big to celebrate their 20-year anniversary in retail—and we absolutely succeeded.

I traveled to stores across the United States and engaged audiences in workshops and very candid conversations about sex, with the emphasis always on PLEASURE—starting with their own. We covered so many topics, but the ones that were most requested again and again were perimenopause, anal sex, and guests wanting to know how to choose pleasure products for themselves and their partners.

My favorite part of the tour had to be the Q&A sessions. People submitted some of their most vulnerable questions, and I did my best to answer as many as possible. Those moments—honest, open, and deeply human—were incredibly meaningful to me and will definitely shape the topics I focus on this year.

At the very start of the tour, I felt a strong pull to give people permission to center themselves and their own pleasure, even when it feels like the world is on fire—especially when it feels like the world is on fire. We are all deserving of happiness and pleasure in the ways that are right for us. Every day.

I want to sincerely thank Adam & Eve for this opportunity; each retailer who shared their space with me and promoted the events; their staff, who in every single instance did their absolute best to make each stop a success; XBIZ for the huge honor; and, as always, Wicked Sensual Care for their constant support.

I can’t wait to talk PLEASURE in 2026.”

Media Contact:

Hail Groo

Forward Approach Marketing

Hail@ForwardApproachMarketing.com