STOREROTICA 2007 Show Dates Announced

STOREROTICA Convention & Tradeshow

Set for Las Vegas August 2007

–The Industry’s First-Ever National Show

For Every Adult Retail Venue In A City
STOREROTICA–the industry’s first-ever national convention and tradeshow for every type of adult retail venue that can be found in cities from coast to coast, from adult video stores to intimate apparel stores to gentlemen’s clubs–will hold it’s first show at the Mandalay Bay Resort & Casino in Las Vegas this coming August 20-23, 2007.

“There are other specialized adult conventions being held, but this is the first time that the owners and operators of every type of adult retail outlet in a city will be under one roof,” say STOREROTICA show producers Don Waitt and John Cornetta, who publish three national business-to-business trade magazines for each of the three industries that the show targets.

Those publications include EXOTIC DANCER Magazine, which has published guides and club bulletins for the adult nightclub industry for more than over 17 years; TEEZE Magazine, which is entering its fourth year as the trade journal for lingerie and intimate apparel stores; and ADULT STORE BUYER Magazine which is marking year three as the trade magazine geared specifically to the adult store operators themselves. The three publications have a combined circulation of more than 25,000 giving the publishing triumvirate the largest adult business circulation in the country.

“At first glance, adult videostores, lingerie stores and adult nightclubs may seem to be different businesses, but in publishing three trade magazines for these groups we have found an incredible amount of shared interests,” say Waitt and Cornetta.

“For example, one of our best columnists, Rick Segel, writes for all three publications and his tips on how operators can hire and motivate the best staff, and how they can find new customers while keeping existing clients on board are topics of interest to all three groups. Legal columns from such noted contributors as First Amendment attorney Alan Begner appear in all three magazines. And even our advertising vendors, like Elegant Moments and Dreamgirl International, sell their product to all three groups. It just makes sense to do one huge convention for these three groups so that they don’t have to leave their businesses numerous times during the year to attend more narrowly focused shows that don’t meet all their needs.”

Waitt has been producing the Annual Gentlemen’s Club Owners Expo, the second largest and second longest-running adult business convention and tradeshow in the country, since 1993.

“We are very excited that not only will we be celebrating the Expo’s 15-Year Anniversary next year, but we will be more than doubling the size of the show by teaming up with the STOREROTICA Show,” says Waitt. “The Expo is known for offering attendees a packed agenda of interesting and informative panel sessions, a rocking tradeshow, and truly awesome nighttime parties and an awards show. You can expect the same at STOREROTICA. We have some surprises and special twists that attendees will find at STOREROTICA that they aren’t getting at other industry shows they currently attend.”

Much of the success of the Expo is due to the convention’s relationship with the National Association of Club Executives (ACE) which plays an active role in advising ED Publications on how to make their convention meet the needs of the industry. Waitt sits on the ACE National Board, and has access to the expertise of other board members like chain club operators Jim St. John of Déjà Vu, Mike Ocello of PTs Showclubs, John Gray of Spearmint Rhino, Dennis DeGori of Scores, David Fairchild of The Men’s Club, Jerry Reid of Pure Gold and Eric Langan of Rick’s Cabaret.

Waitt and Cornetta are putting together an Advisory Board for STOREROTICA comprised of heavyweights from the adult products and intimate apparel industries. Such luminaries as Brian Wagner of Hustler Lingerie/Electric Lingerie/Rene Rofe and Howard Levine of Vivid Video and Frank Koretysky of IVD/ECN are already signed on, and the full Advisory Board will be announced in two weeks.

The tagline for STOREROTICA is “Three Tradeshows–One Badge–No Fans,” say Waitt and Cornetta, explaining that all the attendees will be able to attend the Gentlemen’s Club Owners Expo Tradeshow, and the Adult Products Tradeshow and the Intimate Apparel Tradeshow in the STOREROTICA pavilion.

“We will have some panel sessions that are very industry-specific for each of the three groups, and also some panels that are more general and will be open to all the attendees,” says Cornetta. “The same goes for the nighttime events; some will be industry specific and some will be for all the attendees. But, there will be no fans. This is a business-to-business convention. We don’t want to dilute it by letting in the fans.”

The special convention room rates at Mandalay Bay are $167 per night, or $208 for a suite in Mandalay Bay’s luxurious THEhotel; call (877) 632-7000 and say you are attending STOREROTICA.

For more information about attending STOREROTICA as an attendee or exhibitor, log on to any of the three publication websites:, and or call ED Publications at (727) 726-3592.

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