clubjenna, SPICE:XCESS, fresh! and shorteez.
Debut Today on EchoStar’s Dish Network

Los Angeles, CA (October 11, 2006) ” In response to operator needs and evolving consumer tastes, the Spice Digital Networks have been re-branded, re-launched and re-energized as four distinctly new channels, each with its own unique look and demographic target: clubjenna, SPICE:XCESS, fresh! and shorteez. The new channels debuted today on EchoStar’s DISH Network and in the coming months will roll out to additional carriers. Consumers are encouraged to check with their local provider. All four channels are available to operators with customized editing standards.

“Adult buyers tend to randomly sample content based more on genre and specific tastes. In an arena that has become cluttered and confusing for the adult buyer, Spice saw the opportunity to create strong brands that say what they are and are what they say – a user-friendly approach to branding and programming,” stated Bryan Postlethwait, SVP, Programming for Spice Digital Networks. “As a result of conversations with cable and DBS operators, we developed these four robust channels that provide an entertaining and memorable adult experience, one which we’re confident will generate repeat buys.”

Every night is VIP night when you’re with Jenna Jameson and the gorgeous women of clubjenna. clubjenna features the biggest and most beautiful stars in adult, AVN award-winning features, and top-shelf movies with world premieres. clubjenna puts sensuality and beauty into cutting edge productions with premieres from CJI, Vivid, Wicked, and more. Movies are story and star driven with a polished look that the clubjenna viewer has come to expect. clubjenna will also feature exclusive live events.

SPICE:XCESS features the sexiest exotic women and boasts the most intriguing content, giving viewers what they want. SPICE:XCESS showcases ‘must see’ Internet oddities, ‘caught on tape’-themed content, MILFs, fetish, ethnic, and ‘alt’ programming. More choices, more flavor and a little bit of ‘the strange’, makes SPICE:XCESS the perfect blend of classic themes and edgy new series.

With the newest performers in the business, amateur and reality based content, and the most premieres in the Spice Digital Network family, fresh! puts the personal element back into adult. fresh! includes groundbreaking series consisting of reality programming, casting calls, themed auditions and similar genres that have proven successful in the marketplace. fresh! puts the brand new beauty and thrilling sexual expression back into adult content.

shorteez. caters to the fast-paced, short attention span, new generation of adult fans looking for more content in less time. Each 90-minute PPV window features three unique and exciting programming assets tied together by cutting edge interstitial, animation and short form packaging. shorteez. features themed clips, hosted countdowns, porn star blocks, casting calls, Internet and reality style content, and anime. Themes, genre, performer, tie programmed blocks together. shorteez. gives the viewers more of what they want, fast and hard.

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