Doc Johnson Still Buzzin’ After 30 Years of Innovation
NORTH HOLLYWOOD, Calif. ” On the eve of its 30th anniversary, the adult industry’s top ‘Doc’ brings new meaning to the term “house call.” Doc Johnson, the adult novelty powerhouse whose unique products such as the original iVibe Rabbit and Pocket Rocket have created a sexual awakening nationwide, celebrates three decades of dominance.
Offering a catalog of more than 4,000 cutting edge products and bringing to market as many as 200 new novelties each year, Doc Johnson continues to create some of the world’s most popular adult toys for a consumer base that is growing more and more mainstream each year.
From the development of the first-ever realistic dildos and anatomically-exact vagina molds of some the industry’s most popular stars, to the introduction of multi-function, waterproof vibrators and the first-ever Internet Enabled iVibe Rabbit ™, Doc Johnson has continually been at the forefront of technological advancements within the adult novelty industry.
By staying ahead of the curve in terms of design, innovation and materials, Doc Johnson continues to raise the bar. According to Ron Braverman, Doc Johnson’s CEO, “When we launched the company 30 years ago, we knew we could produce and sell innovative product. Since day one, it has been our mission to never rest on our laurels and continue to create unique, cutting edge products that resonate with consumers and store owners alike.”
One of Doc Johnson’s most popular innovations was the introduction of its proprietary Ultra Realistic 3.0 ® (UR3), a rubber compound scientifically-engineered to mimic the feel of human flesh. Although UR3 ® still remains the standard for quality flesh-like materials, Doc Johnson’s in-house research and development division has been busy perfecting UR4 ®. Additionally, the company’s most recent proprietary material, SilaGel, made with a non-toxic, latex-free formula and an unprecedented anti-bacterial compound, is found in the 2006 updates of its Classic Dong lines.
Braverman notes that Doc Johnson doesn’t limit itself to product innovation ” it also works to continually refine its product packaging designs to better connect with the consumers. “With so much competition in the marketplace, it is necessary for our products to stand out, which is why we bring a unique look to every novelty we produce. We have a world-class art department and we strive not only to be innovative, but to create packaging with substance and style.”
Doc Johnson’s innovation is partially spurred by the ever-evolving demographics of the adult novelty consumer. It’s no accident that this year’s introduction of Lucid Dreams ™, a collection of waterproof vibrators that features free-flowing designs in a variety of colors and multi-speed bullets capable of running at full-speed in virtual silence without any compromise in power, was enthusiastically welcomed by women and couples ” the fasted growing segments of the novelty market.
Additionally, Doc Johnson created a template for success by teaming up with several of the leading brands in adult entertainment, including Vivid Entertainment and most recently Jenna Jameson’s Club Jenna. Such deals have positioned Doc Johnson as the sole provider of unique body part molds for many of the most famous women in the adult industry.
As Doc Johnson reaches the big 3-0, the company is poised for another 30 years of adult novelty dominance. Within the upcoming months, Doc Johnson will debut an array of innovative novelties, including Vivid Dreams, a new line of Vivid Video-branded vibes with scroll-dial controllers; the Silent Vibrations vibe collection, featuring Doc’s all-new multi-speed scroll-dial controller and deep massaging motor; Petite Treats, the world’s smallest and most powerful bullets; and White Nights Pleasure Kit, a pearly-white Velvet Touch waterproof 7″ Vibe, Bullet and updated version of Doc’s famous Pocket Rocket.
Braverman concludes, “If you asked us 30 years ago if the adult novelty industry would become what it is today, we’d probably have said no. However, we knew that no matter how big it grew, we’d be in the driver’s seat. We’re ready to take on that role for another 30 years.”
