CALIFORNIA EXOTIC NOVELTIES INTRODUCES
“THE BERMAN CENTER”
AN INNOVATIVE NON-ADULT
POINT OF PURCHASE DISPLAY
Chino, California ” In an effort to further support the retailer, California Exotic Novelties ” in association with The Berman Center ” has introduced a complimentary, cutting-edge Point-of-Purchase display for the new Berman Center Intimate Accessories line of products.
“What differentiates this display from its’ predecessors is the overall ‘non-adult’ look,” explained California Exotic Novelties’ Director of Marketing, Al Bloom. “In an effort to broaden our distribution in the adult ” and non-adult – marketplace – both, the display and the product line were designed with non-adult images for discreet placement of the display in retail stores.”
The display, which showcases the full selection of products being offered by The Berman Center Intimate Accessories line ” is free to retailers with the purchase of the initial stocking inventory. Shipped as a complete unit, the display comes replete with graphics, easy to assemble instructions and a supply of customer brochures (which clearly describes each product). It’s also worthy to note that the display is on lockable wheels ” enabling the retailer to experiment with store placement.
“We have always felt that our products deserve to be in the front of the store and not relegated to a proverbial ‘back room,’ expounded California Exotic Novelties’ Founder & President, Susan Colvin. “With a highly visible and credentialed authority like Dr. Laura Berman, and a well designed product line and display ” we feel confident that we will be expanding our client base.”
The Berman Center Intimate Accessories line is endorsed by Dr. Laura Berman a world-renowned sex educator and founder of the Berman Center in Chicago (a state-of-the-art facility for sexual health and menopause management using a mind-body perspective). Dr. Berman has appeared on The Oprah Winfrey Show®, CNN® and Good Morning America® and has been interviewed by the New York Times®, Los Angeles Times®, Cosmopolitan®, Marie Claire®, Fitness®, Redbook®, and Ladies Home Journal®.
