HILARIOUS NEW SONG & RADIO CAMPAIGN
SPEARHEAD BRITNEY REARS 2
(HOLLYWOOD, CA) When Britney Rears burst onto the adult scene in 2005 the marketing campaign was highlighted by a music theme song that surprisingly received airplay on over 100 radio stations across the US including multiple spins on the Howard Stern radio show.
X-Play and Hustler Video are now prepping the highly anticipated sequel movie Britney Rears 2: I Wanna Get Laid which hits stores coast to coast April 11th. With this action packed sequel comes a brand new pop theme song which carries on the Britney music tradition of being a hilariously funny and extremely catchy.
“You won’t be able to get the damn song out of your head after you hear it a couple of times,” stated Scott David co-producer of Britney Rears 2. In fact the new theme song is now the epicenter of a radio blitz that will see Britney Rears 2 packages being sent to over 400 radio stations across the country. The packages contain multiple airplay friendly versions of the perverted song along with a Hollywood style gift box of Britney related items including adult products for radio personnel to enjoy.
This is a little different than marketing the ‘other’ Britney to radio, but the end goal is the same and that is to get the song spun. Once we get it played even if only a part of it as a novelty song, that usually opens up conversation about Britney Rears. Before you know it, we get a request for Britney to come to town and do a signing along with a radio interview.
The formula cannot be argued with as the first Britney Rears movie became the company’s best selling DVD of 2005. Britney Rears 2 has all the makings of blockbuster written all over it as everything about the movie is spectacular including the cast of 10 naked girls and spectacular shooting locations including private jets, mansions and limos.
The song was written and produced by Big Richard Black and Jeff Mullen who also collaborated on the first Britney song with a number.
“We have no illusions of getting this new Britney track to the top of the Billboard charts, however we are very serious about getting it played on radio stations across America and the best way to do that is by getting it into the hands of program directors and DJs,” stated Jeff Mullen, president of All Media Play which is marketing this release in conjunction with Hustler Video.
If what happened at radio with the first Britney Rears DVD is any indication, Britney Rears 2 promised to be even more spectacular.
Starring Britney Rears, Hillary Scott, Eva Angelina, Jenaveve Jolie, Sunny Lane, Nyomi Marcela, Shy Love, Nikki Hilton, Nadia Styles and Kapri Styles getting it on with a cast of stellar male stars in unbelievable settings.
Britney Rears 2: I Wanna Get Laid is in stores everywhere April 11th from X-Play/ Hustler Video.
Check out www.britneyrears.com to watch the movie trailer, listen to the song and see the photo gallery.
Got Britney? Ask for it by name!
Check out www.britneyrears.com to watch the movie trailer and see the photo galleries.
