Adult DVD Empire Launches New Product Search
Warrendale, PA (June 23, 2005) – Adult DVD Empire, two-time winner of the AVN Award for Best Retail Website, is proud to announce the launch of a brand new search technology that helps customers find the exact products that suit their needs. The new search returns a high quaintly of results, as well as more relevant results than its predecessor. Not only does the new search query titles of movies, it also looks at every piece of relevant information available for each movie.
“Every retail site has some type of product search, but it is our duty as an industry leader to strive for the most powerful technologies to aid our customers in finding the products they are looking for,” said Mike Barry, Director of Adult Operations at Adult DVD Empire “Our new search gives the customer more options when searching for a movie that fits their tastes. Not every consumer specifically knows what they are looking for. However, they may know a theme or performer they like, and our new search returns a list of relevant products for almost any search phrase.”
Not only does the new search return matching titles, it also suggests relevant categories and performers for the user to investigate. This informs the customer of other places to look for titles that may be of interest to them as well as educating them on the structure of the website.
“The goal is pretty simple – help people find what they are looking for,” said JT Smith, Director of Marketing for Adult DVD Empire. “In the online world there are no sales reps to help customers find what they need, a powerful search can act as a sales rep, directing shoppers to the products they are looking for without wasting time wading through 1000’s of titles”
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